Love’s Army rescued christmas | Salvation Army 2020 COVID Impact Report

Love’s Army is protecting the homeless

Money raised during the 2020 holiday campaign will help The Salvation Army provide food, shelter, and social services to more than 30 million Americans in need through its 7,600 centers of operation in 2021.Money raised during the 2020 holiday campaign will help The Salvation Army provide food, shelter, and social services to more than 30 million Americans in need through its 7,600 centers of operation in 2021.

“We are deeply grateful that at a time when it was not easy, comfortable, or convenient to give, our partners and the American people came together to answer our call for help,” said Commissioner Kenneth G. Hodder.“We are deeply grateful that at a time when it was not easy, comfortable, or convenient to give, our partners and the American people came together to answer our call for help,” said Commissioner Kenneth G. Hodder.

The Salvation Army provided assistance
to 2,605,315 people in need
during the holidays.

For many families living in poverty, Christmas is anything but the most wonderful time of the year. COVID-19 only heightened the emotional and financial strain parents experience during the holiday season.

“Trying to find resources and still keep a smile on your face for the kids … that’s the hardest thing to do as a mom,” said Salvation Army social services coordinator Fannie Hernandez.

The pandemic-related closing of retail stores and decline in foot traffic resulted in fewer available locations for red kettle fundraising. To combat these challenges, we kicked off our holiday campaign earlier than ever and encouraged contact-free giving. With the support of our donors and partners, we helped thousands of families keep a roof over their heads and place presents under their tree.

The Salvation Army experienced a combined 27% increase in year-over-year holiday fundraising, with online donations up 100% and mail-in donations up 49% throughout the holiday season. Funds raised during our holiday campaign will help us sustain needed programs throughout 2021. With the help of our partners, we found a way to serve those most in need and rescue Christmas for families nationwide.