Amway Joins the Ranks at The Salvation Army
The wellness organization is expanding its commitment to support underserved families through a new gift.
Community – there’s no better investment. That’s why we’re expanding our commitment to supporting underserved children and families in neighborhoods across the United States through a new gift to The Salvation Army.
The three-year, $300,000 investment will fund food insecurity initiatives, as well as access and programming, at Ray and Joan Kroc Corps Community Centers across the United States.
That includes right here at home. According to Feeding America West Michigan, one in seven West Michiganders faces hunger – including nearly 80,000 kids. For each of the three years, 25% of the Amway funding – $25,000 – will benefit the nutritional service programs run by The Salvation Army and also fund health and wellness programming through the Kroc Center in Grand Rapids.
“Access to proper nutrition is foundational to a growing, thriving community,” says Amway Chief Executive Officer Michael Nelson. “We are proud to partner with The Salvation Army to serve children and families facing food insecurity with a solution that helps meet their needs, within their own neighborhoods.”
Good nutrition is just the beginning. The Amway gift will also energize educational programming and community access for Kroc Centers, providing underserved kids and adults a safe, supportive space to grow and thrive. The Kroc Center in Grand Rapids features a 20-acre outdoor campus and a full-service fitness and aquatics center, game room, childcare center, and performance, event, and worship spaces. Programs and drop-in classes range from martial arts, swim lessons, and various sports to fine arts, dance, and music to babysitter training, toddler time, and tumbling.
“These community hubs have something for everyone, regardless of income or social status, to have access to recreational, educational, and cultural programs,” adds Nelson. “West Michigan is fortunate to be home to one of just 26 Kroc Centers nationwide.”
The Amway gift follows Nelson’s three-year appointment to The Salvation Army National Advisory Board, which leverages the expertise of community leaders to voluntarily advise and shape the organization’s strategic direction, policies, and initiatives of national significance.
Supporting the communities where we do business has always been at the heart of the Amway story. In 2024, we invested $3.5 million to benefit more than 100 nonprofit champions like The Salvation Army. We’re thrilled to help them fulfill their mission of Doing the Most Good®.